Category Archives: Design

Time to update the 5D’s framework for inclusive business design after 12 years

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held […]

Also posted in African Consumer Market, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Retail in Africa, Strategy, Sub Saharan Africa, User research | Tagged , | Leave a comment

Contextualizing design of remote interventions for local food systems resilience strategies in literature

I began my academic explorations on this blog a couple of months ago with a post on the power of sensemaking to transform the context and frame of reference, and thus provide a means for empowering one to make decisions for a decidedly unknown near future, where increased uncertainty and volatility have become the norm. […]

Also posted in East African Community, Innovation Planning, Kenya, Literature review, Mama Biashara, Perspective, Process, Strategy, Sub Saharan Africa, waymarkers, Work in Progress | Tagged , , , , , , , , | Leave a comment

Situating sensemaking in the process of innovation

“the bottom-line goal of Sense-Making from its inception has been to find out what users – audiences, customers, patrons, employees – ‘really’ think, feel, want, dream” (Dervin, 1998) Morente & Ferràs (2018) paper, based on the practical and theoretical contributions of Brenda Dervin’s Sense-Making Theory (2015), provided me with this quoted reference that set me […]

Also posted in Design Methodology, Innovation Planning, Literature review, Perspective, Research, User research, waymarkers, Work in Progress | Tagged , , , , , | 1 Response

Exploratory User Research to Inform and Inspire Innovation Frontiers: Nokia’s legacy

Swedberg (2020) offers a glimpse of the legacy of an exploratory approach to research. The reasons for using such an approach, based on his analysis, are: The empirical situation makes it necessary to use an exploratory approach. Swedberg (2020) gives the example of a study conducted in 1937 by Lazarsfeld & Stouffer on the effects […]

Also posted in Design Methodology, Emerging Futures, Emerging Markets, Innovation Planning, Literature review, Mobile platform, Perspective, User research, waymarkers, Work in Progress | Tagged , , , , , , , , | Leave a comment

Strategy Tools for Value Creation by Including Informal Entrepreneurial Ecosystems

There is a lot to unpack in the title of this post and not all of it might happen here today. Consider this the amuse bouche of my current thinking and writing, with the unexpected side effect of releasing the first faint sounds of music that’s been long hidden in my keyboard. The phrasing of […]

Also posted in Africa, Assumption filter, Base of the Pyramid, East African Community, Economy, global, Literature review, Perspective, Research, Strategy, Sub Saharan Africa, Work in Progress | Tagged , , , , , , , | Leave a comment

IMD Case Study – how Mpesa’s adoption transformed Safaricom

There is a case study on Safaricom that supports my viewpoint – that first one must consider the operating environment pragmatically prior to design and delivery of services for low income markets for a successful outcome that then drives the transformation of both the customer base and the corporation, giving rise to new ecosystems and […]

Also posted in Africa, Airtime, Banking, Base of the Pyramid, Biashara Economics, Cashless transactions, Consumer Behaviour, Economy, Ecosystem, Kenya, Mobile platform, Perspective, Prepaid Economy & Informal Sector, South Africa, Technology | Tagged , , | Leave a comment

Theoretical background for contextualizing User Agency in Participatory Processes

Scandinavian participatory design practices are not distinguished by particular methods but rather by political commitments to societal concerns and relationships with participating users and communities. Pelle Ehn writes:`In the interest of emancipation, we deliberately made the choice of siding with workers and their organisations, supporting the development of their resources for a change towards democracy […]

Also posted in Africa, Analysis, Assumption filter, Design Methodology, Frameworks, Innovation Planning, Kenya, Literature review, Mobile platform, Perspective, Research, Sub Saharan Africa, Systems, Technology, User research | Tagged , , , , , , , | Leave a comment

Disrupting the Default: Must it fall under “development” if the geography is Africa?

Where does it say that if the geography of the study or innovation or project is in Africa then it must be ‘development’? Is it Tuesday, that it must be Belgium? Will the ‘tyranny of dominant logic’ continue to hold us in thrall regardless of all the massive changes overtaking our world today; including the […]

Also posted in Africa, Afrique francophone, Analysis, Assumption filter, Innovation Planning, Literature review, Perspective, Sub Saharan Africa | Tagged , , , , , , , | Leave a comment

Scandinavian Approaches to Participatory Design: Simply a tradition or a coherent philosophy of design?

“Scandinavian participatory design approaches emphasise change and development, not only technological change and systems development, but change and development of people, organisations, and practices, occurring in changing socio-historical contexts.” Gregory, J. (2003). Scandinavian approaches to participatory design. International Journal of Engineering Education, 19(1), 62-74. Long ago, an essay I wrote on “Why is design important?” […]

Also posted in Articles on Design and Innovation, Design Methodology, Perspective | Tagged , , , , , | Leave a comment

The power of sensemaking lies in its ability to reframe the challenge and its context

A key characteristic of participatory design is the use of physical artefacts as thinking tools throughout the process. This process is a key characteristic of the various participatory design practices emanating from the Scandinavian research-led tradition (e.g. Greenbaum and Kyng, 1991). As highlighted by Sanders (2006), users in participatory design serve as  “expert[s]of their experiences” […]

Also posted in Design Methodology, Literature review, Perspective | Tagged , , , , , , , , , , , , | Leave a comment

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