Tag Archives: fuzzy front end

Situating sensemaking in the process of innovation

By | May 25, 2021

“the bottom-line goal of Sense-Making from its inception has been to find out what users – audiences, customers, patrons, employees – ‘really’ think, feel, want, dream” (Dervin, 1998) Morente & Ferràs (2018) paper, based on the practical and theoretical contributions of Brenda Dervin’s Sense-Making Theory (2015), provided me with this quoted reference that set me… Read More »