Tag Archives: fuzzy front end

Situating sensemaking in the process of innovation

“the bottom-line goal of Sense-Making from its inception has been to find out what users – audiences, customers, patrons, employees – ‘really’ think, feel, want, dream” (Dervin, 1998) Morente & Ferràs (2018) paper, based on the practical and theoretical contributions of Brenda Dervin’s Sense-Making Theory (2015), provided me with this quoted reference that set me […]

Posted in Design, Design Methodology, Innovation Planning, Literature review, Perspective, Research, User research, waymarkers, Work in Progress | Also tagged , , , , | 1 Response

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