Tag Archives: assumptions

Key Competitive Advantage for Frontier and Emerging Markets

There’s a nuance, I’ve discovered, in the application of user centered design methods for entering the frontier and emerging markets of the developing world where a significant proportion of economic activity is confusingly labeled “informal”, rather than unformal as the case tends to be. In more advanced consumer market contexts, where there are umpteen data […]

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The dangerous assumption that there’s no competition from the informal sector

In addition, the informal economy of open street markets still dominates 90% of retail in large countries like Nigeria and Kenya, meaning it’s a near safe bet there’s plenty of room to grow. ~ Quartz Africa, Jan 2017 Failure is a risk, and an inescapable function of the amount of resources invested, not just money. […]

Posted in African Consumer Market, Assumption filter, Biashara Economics, Compétitivité, Consommateurs, Consumer Behaviour, Ecosystem, Ghana, Informal & Flexible, Innovation Planning, Kenya, Marchés africains, Marketing, Nigeria, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Risk, Strategy, Sub Saharan Africa, urban, User research | Also tagged , , , | Leave a comment

Top 3 Assumptions About the African Consumer Market

Claims have been made about the Great African Market Opportunity – in retail, in real estate, in banking, and packaged consumer goods – that drive investment decisions and marketing strategies. Yet, reality has been less opportunistic than imagined – Nestle’s struggles in Kenya back in 2015 are one such example. Here are the top 3 […]

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Implicit Assumptions commonly held about Informal Markets

“Informal Economy” always means illegal, shadowy, gray. High volume of low value cash transactions imply poverty, ignorance, lack of sophisticated money management. Operating with a lack of infrastructure and institutions implies ignorance, lack of ambitions and aspirations, and motivation. Lack of cash implies lack of purchasing power – particularly in rural settings. Lack of formal […]

Posted in African Consumer Market, Assumption filter, Biashara Economics, Business, Consumer Behaviour, Emerging Markets, Informal & Flexible, Mama Biashara, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Rural Economy, Strategy, Sub Saharan Africa | Also tagged , , , | Leave a comment

Lowering the barriers to effective communication is the key to sustainable development

One of the challenges that we discovered during our multistakeholder workshop in The Hague a few years ago was that people tended to fall back on their expertise when faced with the discomfort of empathizing with farmer’s needs. Particularly so when the farmers in question were from Africa, and not from their own regions. Our […]

Posted in Africa, Assumption filter, Base of the Pyramid, Ecosystem, Indigenous & Traditional, Innovation Planning, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, rural, Rural Economy, Strategy, Sub Saharan Africa, Technology, User research, Value | Also tagged , , , , , , | Leave a comment

“No Ordinary Disruption” – Africa’s Transformation

McKinsey consultants have released a new book – No Ordinary Disruption – looking at global mega trends and market forces that are forcing a rethink of the foundations of their intuitive knowledge. Assumptions are to be challenged and questioned, they say, as these changes impact a deeper transition in the way the world works. Even […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Business, Emerging Markets, Innovation Planning, Perspective, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , | 2 Responses

Pasteur’s Quadrant and Ethics: Research framing among lower income and rural people

When I forget myself, I come back to this photograph to remind me of whom I really work for and why. His name was never asked because he was much older, and thus respected. One could only call him aap (thou). He was my first interviewee for The Prepaid Economy project, more than 6 years […]

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Questioning the narrative of extreme affordability for mobile phones

Yesterday I had a long conversation with someone whose job is related closely to mobile phone design. You’d recognize his employer’s name very easily. He asked me about extremely affordable phones for the low income segment in emerging markets. Late in the year of 2012, I found myself hesitating before answering immediately with a resounding […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Culture, Design, Emerging Markets, Informal & Flexible, Innovation Planning, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Strategy, Technology, User research, Value | Also tagged , , , , | Leave a comment

Lessons from working with Social Enterprises

Aisle Manager at Nakumatt By the end of my most recent project, I was convinced that the label “Bottom of the Pyramid” (or Base of the Pyramid) also known as “the BoP” was one of the biggest barriers for organizations seeking to serve these emerging consumer markets in the informal economies of the developing world. […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Collection, Consumer Behaviour, Ecosystem, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Strategy, UCSD, User research | Also tagged , , , | Leave a comment

In conclusion: Lessons from The Village Telco project in Kenya

We’ve finally reached the point in our work for Village Telco where there’s been enough time for some reflection after the intense weeks of travel and observations across Kenya.  I can cluster our learning into three broad areas: our approach, methodology and team work; Kenya’s people and the informal economy; and finally, the role of […]

Posted in Analysis, Business, Cyber cafe series, Design, Ecosystem, Emerging Markets, Kenya, Mobile platform, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Research, rural, Strategy, Technology, urban, User research | Also tagged , , , , , , , , , , , , , , , , , , | Leave a comment