Tag Archives: smartphones

The role of the grey market in Africa’s mobile telephony boom years

The grey market refers to goods which have been manufactured by or with the consent of the brand owner, but are sold outside of the brand owner’s approved distribution channels – which can be perfectly legal. (1) In Africa’s teeming business districts and electronics mega markets, the concept of grey market products underwent an evolution […]

Posted in Africa, African Consumer Market, Afrique francophone, Biashara Economics, Business Models, Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, perfect storm, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Sub Saharan Africa, Technology | Also tagged , , , , | Leave a comment

Emergence of a decentralized digital economy? Snippets from Nigeria and Kenya

Continuing the conversation from the recent posts on app enabled demand redistribution as well as digital platforms being used by informal sector economic actors to boost their own productivity and efficiency, I thought to share snippets from these two recent articles I just came across, as cases in point. From Nigeria, West Africa: How WhatsApp […]

Posted in African Consumer Market, Business, Business Models, Emerging Futures, Kenya, Marketing, Mobile platform, Nigeria, Perspective, Platforms, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , , | Leave a comment

Time to acknowledge the social cost of mobile and apps driven disruption

From Lagos, Nigeria comes this moving human interest story that looks at the downside of modern technology and it’s impact on livelihoods. For those who must hustle to make a living, send the kids to school, or put food on the table, smartphone driven digitization of the services they used to provide are disrupting their […]

Posted in Africa, African Consumer Market, Airtime, Base of the Pyramid, Biashara Economics, Business Models, Cashless transactions, Commerce en ligne (e-commerce), Consumer Behaviour, Economy, Ecosystem, Income, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marchés africains, Marketing, Mobile platform, Nigeria, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Sub Saharan Africa, Technologie, urban, User research | Also tagged , , , , , , | Leave a comment

Cognitive dissonance and smartphones in East Africa

Its jarring to see high level INGO messaging still talking about “ICT4D” not doing it’s part to bring about technology driven transformation in rural or informal sector Africa when every other sign from the continent points to a mainstreaming of ICT that goes beyond the individual’s capacity to tweet. The kanga is a traditional item […]

Posted in Africa, Assumption filter, Culture, Design, East African Community, Emerging Markets, Indigenous & Traditional, Mobile platform, Perspective, Technology | Also tagged , , , | 1 Response

Untapped opportunities in Francophone Africa for design of apps and smartphone solutions

Bacely Yorubi frames the opportunity space for local app design and development in The Toronto Star: “Lots of young Africans who’ve studied elsewhere and returned home have expectations of mobile services that don’t yet exist,” said Bacely Yorobi, an app developer from Ivory Coast. “So they’re the ones coding and putting new African-made apps out […]

Posted in Africa, Afrique francophone, Analysis, Assumption filter, Banking, Business Models, CEMAC, Commerce en ligne (e-commerce), Compétitivité, Consommateurs, Design, Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Mobile platform, Perspective, Platforms, Senegal, Strategy, Technologie, UEMOA | Also tagged , , , | Leave a comment

Why am I so excited about an African hair style app released on smartphones?

Darling, the pan African hair extension brand owned by Godrej of India, has just released an app in Nigeria aimed at helping customers choose their latest hair style on their smartphone. The implications are enormous, imho. Mobiles are ubiquitious. E-commerce in Nigeria is becoming commonplace. Smartphones are default. The African consumer market is sophisticated in […]

Posted in African Consumer Market, Analysis, Consumer Behaviour, Emerging Markets, Marketing, Mobile platform, Nigeria, Perspective, Strategy, urban | Also tagged , , , , , | Leave a comment

Tsunami of change – design, brands, marketing and the mobile phone

In the 10 short months since I wrote on the market forces influencing the global mobile phone market, and the implications of the democratization of innovation whose early, weak signals I could already foresee, matters have come to a head. I had written: The locus of innovation in handset design, product planning and market strategy […]

Posted in Analysis, Consumer Behaviour, Design, global, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Strategy, Systems, Technology, Value | Also tagged , , , , , , | Leave a comment

Introducing The Global Prepaid Economy

This week, that venerable newspaper The Financial Times, published an original piece of writing on the World Economic Forum’s Agenda blog. Its not a reprint from their own publication. It proposes the end of “Emerging Markets” (EM) as we know them: Now, commentators say, it is the world’s mental map that is in dire need […]

Posted in Business Models, Consumer Behaviour, Economy, Emerging Markets, Flexibility, Frugality, global, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Strategy, User research | Also tagged , , , , , , , | Leave a comment

New Delhi Notes 2015

I was in New Delhi for just over a week at the beginning of June, visiting after a period of 3 years, and so many things caught my attention that I thought I’d do a round up of my observations, just like I did 10 years ago. Systems implemented and working. The impact may not […]

Posted in Consumer Behaviour, Culture, Economy, Emerging Markets, India, Perspective, South Asia, urban | Also tagged , , , , , , | Leave a comment

Upward Mobility is Changing Base of the Pyramid Consumer Aspirations

I’d observed earlier that upward mobility wasn’t simply about increasing incomes, but also a change in mindset, world view and values. Aspirational consumer behaviour trickles downward faster, as strivers seek to emulate the status signals sent by those they perceive as “arrived”. The emerging middle class numbers may indeed be uncertain, as statisticians debate over […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, global, Marketing, Mobile platform, Perspective, Technology | Also tagged , , , , , , , , , | 1 Response