Tag Archives: local

Importance and value of Africa’s informal food markets

There’s a new book released by the International Livestock Research Institute (ILRI) and partners — Food Safety and Informal Markets: Animal Products in Sub-Saharan Africa—that probes the complicated world of traditional or ‘informal’ markets in livestock products. Here are some unexpectedly juicy findings: Research by ILRI and partners shows that in most developing countries, more […]

Posted in Africa, African Consumer Market, Consumer Behaviour, Indigenous & Traditional, Prepaid Economy & Informal Sector, Research | Also tagged , , , , , , , | Leave a comment

In rural Africa, livestock and produce markets exemplify local, social, mobile ecosystem

Mama Mercy taking a call during our visit to her farm. Her new cow is brown & white. April 2013 Kenya If we can find and support the key enablers of the shamba’s day to day needs, I believe we could assist with increasing the pace of market reach and spread (new market creation). I […]

Posted in Africa, Analysis, Assumption filter, Base of the Pyramid, Cashless transactions, Consumer Behaviour, Design, Ecosystem, Informal & Flexible, Livestock, Mobile platform, Prepaid Economy & Informal Sector, Research, rural, Rural Economy, Sub Saharan Africa, User research | Also tagged , , , , , , , | Leave a comment

More or Less: the flexibility of the informal

One of the things that stood out for me during the recent household consumer behaviour study was the lack of weights and measurements used to sell foodstuffs and commodities in the market. There were no weighing scales at all, unless they themselves were for sale. Instead, some form of “socially accepted” measure was used to […]

Posted in African Consumer Market, Business Models, Consumer Behaviour, Culture, Economy, Emerging Markets, Flexibility, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, Research, Sub Saharan Africa, User research, Value | Also tagged , , , , , , | 1 Response

Published! Pathways Out of Poverty by iBoPAsia Project

Innovating with the BoP in Southeast Asia. The iBoP Asia Project has published the complete set of small grants funding innovation projects for those at the Bottom of the Pyramid in the ASEAN region. One of the first projects to win the Small Grants competition in 2008 was The Prepaid Economy Project: Understanding BoP household […]

Posted in Airtime, Alternative currency, Analysis, ASEAN, Assumption filter, Banking, Base of the Pyramid, Book Reviews, Cashless transactions, Consumer Behaviour, Culture, Expenses, Flexibility, Frugality, Income, India, Indigenous & Traditional, Informal & Flexible, Literature review, Loans, Perspective, Philipines, Prepaid Economy & Informal Sector, Process, Projects and Reports, Research, Rural Economy, Savings, UCSD, User research | Also tagged , , , , , , , , , | Leave a comment