|Mama Mercy taking a call during our visit to her farm. Her new cow is brown & white. April 2013 Kenya|
If we can find and support the key enablers of the shamba’s day to day needs, I believe we could assist with increasing the pace of market reach and spread (new market creation). I suspect that we will find patterns identifying these 4 or 5 key actors – a transport owner/manager; a reputable agrovet; something related to animal feed or health but a stall in the market run by an informal trader with a regular market town circuit; someone who overlaps showing up in livestock markets and produce markets (brokers? transporters? aggregators?) – and people matching this description will show up in most regional population centers.
The next question would be whether this “hyper local market” can be assisted by any technological intervention?
I remember discussing something like this with Erik Hersman about 5 years ago, maybe 6 – his words were hyper local and we were musing upon the commercial application of the Ushahidi engine as a hyper local classifieds a la what @chiefkariuki has already begun doing, btw of note.
What are our user interface design constraints, conditions and criteria?