Tag Archives: transitions

How Result became Result:McCann – A trilogy of tragedy and comedy

By | November 25, 2013

This is part one and was first published on December 1st, 2005 while I was living in San Francisco. Life was a peach for Rajat Sethi while he was at Tara Sinha McCann-Erickson in the mid-nineties. As senior vice-president he was looking after an array of brands and serving their ‘traditional’ communication needs. His world… Read More »

Impact of mainstreaming and commodification of cyber cafe services

By | May 4, 2013

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in… Read More »

The role of the cyber cafe: Assisted entry ramp onto the information superhighway to use a cliche

By | May 4, 2013

Monica’s cyber in the small town of Maai Mahiu, a market for a primarily rural area, is now the only such facility available. There was another cyber on the other side of the main highway, she said, but it closed within its first year of operation.  Internet access in this locale is available only through… Read More »