Tag Archives: strategy

“No Ordinary Disruption” – Africa’s Transformation

McKinsey consultants have released a new book – No Ordinary Disruption – looking at global mega trends and market forces that are forcing a rethink of the foundations of their intuitive knowledge. Assumptions are to be challenged and questioned, they say, as these changes impact a deeper transition in the way the world works. Even […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Business, Emerging Markets, Innovation Planning, Perspective, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , | 2 Responses

Strategy and Operational Excellence: Trade-Offs Made in Design and Thinking

“Managers must clearly distinguish operational effectiveness from strategy. Both are essential, but the two agendas are different. The operational agenda involves continual improvement everywhere there are no trade-offs. Failure to do this creates vulnerability even for companies with a good strategy. The operational agenda is the proper place for constant change, flexibility, and relentless efforts […]

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Gamer Gen: Civ III as virtual MBA?

This post was written on 29th November 2005 in San Francisco Back in May 2005, I wrote a post on the book “Got Game: How the Gamer Generation is Reshaping Business Forever” where the authors,  John C. Beck and Richard Wade, argue that gamers glean valuable knowledge from their pastime and that they’re poised to […]

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Why are they shaming Simon Berry for making an important and valuable strategic change? #colalife

In my 2009 article “The 5Ds of BoP Marketing: Touchpoints for a holistic, human centered strategy” I used Simon Berry’s initial work, with Cola Life, as an example of innovative distribution models,  so: Such “piggybacking” has been attempted on an existing tried and tested global distribution network as a way to distribute medicines to the […]

Posted in Africa, Base of the Pyramid, Design, Flexibility, Innovation Planning, Perspective, Strategy | Also tagged , , | 1 Response

Reflecting on The Informal Economy, October 2012

John Keith Hart, who first saw the economic activity of the “unemployed” in Accra, Ghana back in the beginning of the 1970’s, almost exactly 40 years ago, opened the symposium with the statement that the informal economy had gone mainstream. After all, he said, here was a gathering of folks from around the world, ready […]

Posted in Alternative currency, Assumption filter, Banking, Base of the Pyramid, Business Models, Cashless transactions, Economy, global, Indigenous & Traditional, Informal & Flexible, Kenya, Mobile platform, Research, Strategy, User research, Value | Also tagged , , , | 1 Response

Target market strategy for upwardly mobile BoP segments

* BoP – referring Prahalad’s Bottom of the social and economic pyramid, MoP – middle This visualization of the emerging consumer market opportunity in India is by the insightful analysts at Nomura Research Institute, Japan. When taking this in conjunction with the information collated in my previous post on the imminent boom in upward mobility […]

Posted in African Consumer Market, Analysis, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Frameworks, India, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, South Asia, Strategy, Sub Saharan Africa | Also tagged , , , | Leave a comment

Emerging evolution of global BoP markets by mindset and income

 Japan’s Nomura Research Institute have an interesting take on the evolution of the existing global population currently demarcated as the BoP (Base or Bottom of the Pyramid). While it is not surprising that income levels are expected to increase, given the signals already observed in frontier markets and rapidly growing economies, what was intriguing was […]

Posted in African Consumer Market, Analysis, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, global, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa | Also tagged , , , , | Leave a comment

What price brand? No pretence about “fakes”

One of the most fascinating things that emerged from my immersion in the informal trade of China made consumer electronics in Kenya last month was the role played by “fakes”. We assume that cheaper copies of well known brands attempt to fool the customers. Packaging and brand names echo the look and feel of the […]

Posted in African Consumer Market, Assumption filter, Consumer Behaviour, Emerging Markets, Frugality, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, Value | Also tagged , | 4 Responses

Marketing principles for the informal economies of the emerging world

This will be the working title of the book I plan to sit down and start writing the latest by January 2013. And I can’t start earlier than November this year because I need to see the results in the market start to come in first before I can pontificate on the topic, but naturally […]

Posted in African Consumer Market, Base of the Pyramid, Business, Consumer Behaviour, Culture, Design, Emerging Markets, Flexibility, Informal & Flexible, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, User research | Also tagged , , , , | Leave a comment

Fresh look at India’s consumer market

This report (PDF) by Yoshihiko Iwadare of Nomura Research Institute is only 15 pages long but manages to overturn conventional business strategy on its head in its framing and approach to new market entry for India’s emerging consumer markets. For more on the Indian consumer market today. This post was written by niti bhan and […]

Posted in Analysis, Base of the Pyramid, Business Models, Emerging Markets, Frameworks, India, Innovation Planning, Marketing, Perspective, Strategy | Also tagged , , , , , | Leave a comment