Tag Archives: strategy

Are you letting data from the past drive your future strategy?

By | August 29, 2022

Yesterday, I was deep inside Google looking for datapoints to connect that would add up to give me a sense of what was going on in these turbulent times, and I came across this insightful article on strategy. It was clear the author felt as obsolete as I did about the way strategic planning for… Read More »

The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy

By | June 11, 2021

Original version published January 2009 in Core77 – as you will note, it requires an overhaul of the details to make it more robust against the passage of time Progress in the social mobile field will come only when we think more about best practices in the thinking and design of mobile projects and applications,… Read More »

Mobile telephony and low income customers: Market conditions drove product development and pricing

By | April 25, 2021

Many who were around and as obsessed by the entry of mobile telephony in the global South during the early years of this century will recall this eyecatching graphic used to illustrate the announcement by Cameroonian researchers Victor and Irene Mbarika that can now be pointed to as the moment Africa’s mobile revolution was born:… Read More »

Characteristics of our currently emerging future

By | September 25, 2019

I am tempted to leave this blogpost unwritten, illustrated only by this photograph of an analysis & synthesis workshop I did with my master’s thesis worker on the data that will drive her master’s thesis and my first journal article. I have checked the flexibility of my doctoral research plan and understood that the opportunity… Read More »

The Mobile as a Post Industrial Platform for Social and Economic Development: Top 3 Trends in Africa

By | September 11, 2018

Just over a decade ago, in San Jose, California, I was invited to speak as the Closing Plenary for the CHI 2007 25th Anniversary Conference. The theme was “Reach Beyond”, as this was the 25th Anniversary conference of the Computer Human Interaction society, and as the closing plenary, I was tasked with articulating the vision… Read More »

Tecno and Nokia: The tale of two brands

By | July 6, 2018

Chinese mobile maker’s original brand strategy succeeds in Africa: Transsion’s Tecno This year, Nokia got shoved out of the top 10 most admired brands in Africa list, not bad for a company that had lost its way in emerging markets 7 or 8 years ago. As an old (in all senses of the word) Nokia… Read More »

Household energy consumption behaviour in East Africa: Lighting & Conclusion (3 of 3 Parts)

By | January 29, 2018

  The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This 3rd and final part will focus on fuel… Read More »

As global firms (MNC) pull back from emerging markets, what does this mean for Africa?

By | February 6, 2017

Last week’s issue of The Economist drilled down deeper to cover the retreat of globalization – at least in the most visible form, that of the multinational brands dotting cityscapes around the world. The retreat of the global company, they trumpet, the end of Theodore Levitt’s vision. Credit Suisse takes a concise yet comprehensive look… Read More »

Unforeseen outcomes of India’s demonetization shine light on the value of our design philosophy

By | November 28, 2016

Latest news on India’s demonetization informs us how the rural economy is bearing the brunt of this initiative. The action was intended to target wealthy tax evaders and end India’s “shadow economy”, but it has also exposed the dependency of poor farmers and small businesses on informal credit systems in a country where half the… Read More »

Japan’s Indian Strategy for the African Consumer Market

By | August 22, 2016

One of the most high-profile events Kenya has hosted since independence begins this week when heads of state from across Africa and the Prime Minister of Japan Mr Shinzo Abe jet in for the Tokyo International Conference on Africa Development (TICAD). It will be the first time that Ticad has been held outside Japan and… Read More »