Tag Archives: smartphone

Lessons from African Fintech for the Gig Economy

Earlier this week, I had the opportunity to share my research on the past decade of mobile ecosystem development across the African continent with Dr. Antti Saarnio, founder of Zippie; co-founder of Jolla (developers of the Sailfish OS, among other things). “We want to test our product first and foremost in Africa because there is […]

Posted in Africa, Airtime, Alternative currency, Analysis, Assumption filter, Banking, Base of the Pyramid, Biashara Economics, Business Models, Cashless transactions, Commerce en ligne (e-commerce), Consumer Behaviour, Economy, Ecosystem, Emerging Futures, Emerging Markets, Flexibility, Frameworks, Income, Informal & Flexible, Kenya, Loans, Mobile platform, Perspective, Philipines, Platforms, Prepaid Economy & Informal Sector, Research, Strategy, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , , , , , , , | 1 Response

Mobile First Africa: Opportunity for Accessories that Boost Productivity on Smartphones

Long ago, when smart phones were still on their way to changing the world, I remember the product development of a host of accessories that would boost business productivity in a variety of areas for phone owners. The projector phone was one such innovation, flopping back when it was launched due to the tech not […]

Posted in African Consumer Market, Consumer Behaviour, Design, Distribution, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Sub Saharan Africa, Technology | Also tagged , , , , , , , | Leave a comment

Prepaid Mobile: The Business Model that Empowers

It feels like a long time since I last pondered the nuances of the prepaid business model, until I came across some words written by Indian social media researcher Swati Janu. She documented her observations on the infrastructure of insecurity from the tenements of New Delhi.  There’s value in reflecting on how our understanding only […]

Posted in Airtime, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Economy, Emerging Markets, Flexibility, Income, India, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, User research, Value | Also tagged , , , , , , , , | Leave a comment

Why I’m cautious about most mobile platform consumer research in Africa

StanChart’s price tracker rolled out in Nigeria is a great example of where and how mobile phones can really add value in understanding the African consumer market and add substantially to its scarce database. What concerns me however is the increasing promotion of the ubiquitous cellphone as the means to gather consumer insights for all […]

Posted in African Consumer Market, Analysis, Assumption filter, Consommateurs, Consumer Behaviour, Design, Emerging Markets, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Produits de grande consommation (FMCG), Research, Retail in Africa, Risk, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , , , , | Leave a comment