Minimizing risk: buyer behaviour among the BoP confirmed by Nielson
The South African Shopper Trends report by Nielson highlights some aspects of the township customer’s mindset and buyer behaviour, as demonstrated by the following snippet from this analysis: How we make purchasing decisions We make decisions based on what other people say, as well as how we experience a product. There is a major fear […]
The Informal Economy Symposium, Barcelona on October 12th 2012
Our aim with this symposium is to explore the global scope, innovations and potential futures of the informal economy. Opening Keynote will be John Keith Hart, who coined the term “informal economy” and the day long symposium on the 12th of October will be closed by John Thackara. There will be three panel discussions, as […]
Europe could stop fighting it and see if informal economy has lessons to teach
Scanning recent writing on the informal economic activity in the wake of the Great Global Recession brings to light the ongoing struggle to deal with it. Is it good or is it bad? Will it help or is it hindering? Don’t forget the taxes being left unpaid by the economically challenged citizens trying to feed […]
Marketing principles for the informal economies of the emerging world
This will be the working title of the book I plan to sit down and start writing the latest by January 2013. And I can’t start earlier than November this year because I need to see the results in the market start to come in first before I can pontificate on the topic, but naturally […]
Convenience as a service
Convenience can mean different things to the household consumer, depending on their location. In urban Chicago, its stocking up the freezer and pantry with a trip to a megastore like Costco while in Singapore it might be the ubiquitous neighbourhood hawker stand where rice, meat, two veg can be had for as little as $2.50 […]
Patterns of behaviour: trade offs made in time and money
This insight emerged from a conversation we had yesterday with Jane Mbithe, who manages EasySurf cyber at the Yaya Centre. Reflecting on patterns of behaviour among her high net worth customers who often already possessed the latest laptops and broadband modems, she said it boiled down to the elements of time and money with respect […]
Design ecosystem for new and emerging market opportunities
I recently had cause to discuss the design ecosystem as a holistic approach to entering a new market or addressing the needs of a customer demographic that was unfamiliar or very different. I’d touched upon this earlier this year in a post I wrote summarizing my learnings from the field when considering the markets at […]
