How to Spot Signals of Local Purchasing Patterns in the Market
This photograph is taken from a regular news item from a Liberian newspaper announcing the opening of a new petrol station in the town of Ganta. What caught my attention is the size of the LPG cylinders being promoted. On the left is the 6kg and on the right is an even smaller size that […]
Seasonality as an element of contextual planning for emerging consumer markets
Growing up as a Hindu expat in multicultural ‘West Malaysia’ of the 1970s and 80s, it was a matter of course that every festival would be a big occasion. We had Christmas in December, and Chinese New Year soon after, to be followed by Hari Raya (Eid) and Deepawali – each of them deserving of […]
Uber’s app lowers barriers to formalization for unorganized taxi industry in Kenya
This interesting article in the Kenyan news made me think about the role that an app like Uber could play in markets where there’s a high proportion of informal & unregulated business activity. As with much technological advancement, resistance comes with change. Mpesa and the internet were once thought to be passing fads and have […]
Mobile Money’s next challenge: Enabling the development of a cashless ecosystem
The latest GSMA State of the Industry report on Mobile Money is out this month and the numbers look great in the developing world. The report frames the industry’s next challenge as the need to grow the platform beyond the basics of airtime purchase and person to person transfer. Here are my concerns, starting with […]
Is the pay per use business model changing household purchasing dynamics?
The process of writing the previous post on India’s energy efficient cook-stove development efforts made me pause and reconsider my assumptions. Here’s the snippet that struck me in the article. Philips took its India stove to more mature markets in Africa, where a raft of foreign-funded stove projects had familiarised customers with the product. This […]
When would you buy life insurance for a week? New products for the informal market
A South African company has figured out the back-end technology required to provide easily accessible prepaid or pay-as-you-go insurance products that can be serviced via your smartphone. Their solutions are designed for the unbanked, informal trader, typically living on an average household income of US$8 a day. At first glance, I wondered who on earth […]
The formal sector and economic development: A lesson from marketing
Pursuing the thoughts introduced in the previous post further, I looked up the original reference on “formalization of the informal sector”1. Alan Gelb, et al. 2009. “To Formalize or Not to Formalize? Comparisons of Microenterprise Data from Southern and East Africa.” CGD Working Paper 175 “…in East Africa, weak enforcement of tax payment and no […]
Retail ranking metrics vs Readiness for formal retail #AfricanConsumerMarket
Continuing the thoughts expressed by Yacine in the previous post, I’d like to explore these rankings and their value. We’ll use the example of Tanzania, ranked 5th by AT Kearney in their 2015 African Retail Attractiveness Index (ARDI). The ARDI states: Tanzania is starting from a low base: With only 30 percent urbanization, high poverty […]
First world trends: Financial inclusion, the unbanked, and the prepaid business model
The Economist explains just how expensive banking can be for the lower income population, even in the United States. Financial inclusion for the unbanked and underbanked must include cost/benefit analysis based on the limitations of income streams of those whom they hope to serve. The cost of ownership is often overlooked in current day literature, […]
Key Insights on the Reality of Rural India: Socio-Economic & Caste Census data
Recently, India released a selection of data from the 2011 Census of India – their focus was rural India’s socio-economic reality, primarily aimed at policymakers and programme designers. This was the first time the Government of the Republic of India has collected information on caste. The last such census was back in 1931, by the […]
