Tag Archives: mobile first africa

Mobile First Africa: Social Media’s Boost to Rural Productivity in Kenya

Now in business for just six months, he also uses social media pages to sell his products, improving his customer reach. “Through Facebook posts I receive enquiries and orders from Kenyans in the diaspora living in the US, South Korea, South Sudan, UK, Switzerland and Botswana who want the splits to be delivered to their […]

Posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Informal & Flexible, Kenya, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, rural, Rural Economy, Strategy, Sub Saharan Africa, Technology | Also tagged , , | Leave a comment

Mobile First Africa: Opportunity for Accessories that Boost Productivity on Smartphones

Long ago, when smart phones were still on their way to changing the world, I remember the product development of a host of accessories that would boost business productivity in a variety of areas for phone owners. The projector phone was one such innovation, flopping back when it was launched due to the tech not […]

Posted in African Consumer Market, Consumer Behaviour, Design, Distribution, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Sub Saharan Africa, Technology | Also tagged , , , , , , , | Leave a comment