Tag Archives: methodology

Can the structure for innovation planning be used to disrupt itself?

This diagram is from Vijay Kumar’s 101 Design Methods. It is the basis for his structured approach for innovation planning, and the essence of what is taught at the methods driven human centered design program at the Institute of Design, IIT Chicago. Today I want to question some of the fundamental assumptions that underlie it […]

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New Market Analysis: It all boils down to Interpretation

This isn’t a new diagram for anyone familiar with my writing. Its a diagram I’ve been using to explain where my work fits into the innovation development process since I first saw it on Luke Wroblewski’s blog back in 2006. However, I’ve just been struck forcibly by the realization that there’s a very important piece […]

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Human centered design for financial inclusion: Lessons from fieldwork in rural India, The Phillipines and Kenya

Introduction Financial inclusion has become mainstream thinking in economic development. The vast majority of the unbanked live in the developing world, and a significant proportion of this population are rural residents. One can easily surmise, without recourse to statistics, that the bulk of the target audience for institutions seeking to offer them affordable and accessible […]

Posted in Africa, Airtime, Analysis, ASEAN, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Ecosystem, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Research, Rural Economy, Savings, UCSD, User research | Also tagged , , , , , | Leave a comment