Tag Archives: market analysis

Marketing principles for the informal economies of the emerging world

By | July 6, 2012

This will be the working title of the book I plan to sit down and start writing the latest by January 2013. And I can’t start earlier than November this year because I need to see the results in the market start to come in first before I can pontificate on the topic, but naturally… Read More »

Design for the next billion 2012: What’s missing?

By | May 24, 2012

An upcoming project’s requirements led to the realization that there is a huge gap in design for the next billion (and more). The subsequent domino effect has left a lack in tools, methods, frameworks and thus, disciplines themselves, from the perspective of addressing the challenge of serving the bottom of the pyramid (BoP) population segment.… Read More »

Fresh look at India’s consumer market

By | April 30, 2012

This report (PDF) by Yoshihiko Iwadare of Nomura Research Institute is only 15 pages long but manages to overturn conventional business strategy on its head in its framing and approach to new market entry for India’s emerging consumer markets. For more on the Indian consumer market today. This post was written by niti bhan and… Read More »

What does it mean when Chinese manufacturers enter the social enterprise space?

By | March 7, 2012

“The market has been destroyed for solar” or so I heard today from someone who prefers to stay anonymous but I’d hazard a guess knows a fair bit about what is happening on the ground in East Africa from the point of view of social enterprises. Interestingly, I’d brought up the question of whether “It… Read More »

How do you compete in a market where charity distorts pricing?

By | December 24, 2011

Strategy guru Michael Porter’s 5 forces framework is quite well known to anyone attempting to assess or analyze the landscape of an operating environment for an industry or organization. Increasingly, since I’ve begun working out of Sub Sahara I’ve been sensing the challenge of a 6th force – one that is overlooked when consumer markets… Read More »

But why aren’t they buying my fantastic life saving product?

By | November 5, 2011

An all too common a question blurted out in frustration by well intentioned social enterprises attempting to crack the code of the informal economy at the base of the pyramid, usually ending with the rejoinder “when they can spend double the amount on a phone!” So why aren’t people sensibly rushing out with their hard… Read More »

Observed market forces acting on the changing mobile landscape in East Africa

By | June 18, 2011

About two years ago I remember making an observation that I couldn’t seem to see any coherent patterns anymore the way I’d been able to by surfing the net for information. Flux I called it. Everything felt like it was in transition and nothing seemed to stay steady enough to grasp, much less describe. This… Read More »