Convenience as a service
Convenience can mean different things to the household consumer, depending on their location. In urban Chicago, its stocking up the freezer and pantry with a trip to a megastore like Costco while in Singapore it might be the ubiquitous neighbourhood hawker stand where rice, meat, two veg can be had for as little as $2.50 […]
The multifunctionality of livestock in rural Kenya
This is an interesting research paper from Purdue’s Agricultural Economics department published in 2008. Titled Traits Affecting Household Livestock Marketing Decisions in Rural Kenya (pdf), it’s abstract informs us that: While many contemporary development programs with regard to Sub-Saharan Africa’s pastoralists promote improved livestock marketing as a way out of poverty, they also fail to […]
“This is wealth in Wote”
The owner of this shamba specially asked his man to remove the pipe so that he could proudly share his ‘wealth’ – sweet, fresh water piped in from a submersed pump with pipe and power laid down under the dry river bed and his fields. Value is always contextual.
Human centered design: Surprising insights from rural Kenya
One of the most surprising things that struck me over the past couple days of running around doing recce visits for our upcoming rural research was just how rapidly and how well the concept of the user centered design (UCD) process and thus, the human centered approach to research and development was not only understood […]
Low Income Household consumer research in rural Kenya
In a couple of weeks, I’ll be starting a whole new set of fieldwork in rural Kenya. This time we’re doing something closer to the better known applications of our human centered design approach for increasing our understanding of people. It will be among rural ‘BoP’ households on behalf of a consumer product that’s retailed […]
Observations on emerging opportunities in upcountry Kenya
Louis Majanja is a photographer who maintains the wonderful ‘Daily Struggle‘ photoblog capturing life in and around Nairobi and Kenya and his latest post captured not only my imagination but also the changes he’s observed upcountry in his rural home region when he went back for the holidays. Here, I want to share that insight […]
Pondering a new prepaid research focus
Ever since I completed the first Prepaid Economy study which looked at how those on irregular income streams managed their household finances – focusing on rural Philippines and India – I’ve been curious about rural Kenya. I’ve long wanted to delve into the impact, if any, of the mobile money systems that have rapidly gained […]
M-PESA and the service innovation framework (extract)
A former student of mine just mailed me this article “Extracting Key Lessons in Service Innovation” (pdf) by S.Wooder and S. Baker, recently published in the Journal of Product Innovation Management, January 2012 edition. Here is the abstract of the article: This paper describes how Sagentia—working with Vodafone, Safaricom, and other organizations—played a significant role […]
The ingenuity economy: grassroots social enterprises abound
Since I’d recently completed my review of Robert Neuwirth’s book, Stealth of Nations – The rise of the global informal economy, it struck me that what best characterizes this economic activity is captured by him here: The French have a word that they often use to describe particularly effective and motivated people. They call them […]
Our two shillings worth on the Kenyan ICT revolution
The World Bank’s Wolfgang Fengler has recently written a blogpost titled “Learning from the Kenyan revolution” referencing the penetration and use of not only ICT devices but also mobile money services. He makes optimistic predictions for the futures, viz., What are the lessons of Kenya’s ICT revolution for the broader economy of Kenya and for […]
