Tag Archives: emerging middle class

Why so much “BoP” marketing fails in the developing world

By | January 26, 2012

Increasingly I have been getting the sense that there are some fundamental issues with the way BoP focused organizations are developing, creating and implementing their market entry strategies.  Here are four of the most obvious errors that I’m seeing: Assuming there’s no competition Most of these firms, particularly those coming in from the outside and… Read More »

Insights from the South African low income market (BoP) opportunity

By | September 4, 2011

I came across this article from South Africa titled “Why companies should care about the low-income market” which has some excellent insights about this demographic and opportunity space. Also called the ‘BoP or Bottom of the Pyramid’, it is the mass majority segment in the emerging middle class in Sub Sahara today (per recent reports.)… Read More »