Tag Archives: emerging middle class

The end of the global middle class: A more frugal world?

By | December 24, 2015

The past half decade‘s worth of financial crises and increasing scarcity of resources have led to an increasing equalization in the global water level. Instead of the high tide that would lift all boats, the leveling off of growth is leading to an entirely different equation of purchasing power parity. Tomorrow’s equilibrium seems to imply… Read More »

Why the Search for the Middle Class is a Waste of Time and Money

By | July 10, 2015

Once we stop focusing only on the search for the mythical middle class, we see the very real changes that have taken place, globally, over the past 25 years. The Pew Report in the previous post focused primarily on the middle income/middle class, overlooking in their haste that even this segment of the world’s population… Read More »

Upward Mobility is Changing Base of the Pyramid Consumer Aspirations

By | May 5, 2015

I’d observed earlier that upward mobility wasn’t simply about increasing incomes, but also a change in mindset, world view and values. Aspirational consumer behaviour trickles downward faster, as strivers seek to emulate the status signals sent by those they perceive as “arrived”. The emerging middle class numbers may indeed be uncertain, as statisticians debate over… Read More »

What is The Prepaid Economy anyway?

By | July 14, 2014

Young Kenyan digital currency blogger Michael Kimani has been asking questions on the future of the “Prepaid” economy, given the rapidly evolving financial landscape of his home country. While Twitter might be good enough for a rapid give and take, it’s constrained as a platform for any meaningful dialogue requiring more than 140 characters at… Read More »

Analysing shifts in consumer household purchasing patterns – Milk ATMs in Kenya

By | May 20, 2014

“We are selling one litre at Sh65, but a consumer can get as little as 77ml at a cost of Sh5. All one needs to do is key in the amount they require, and the product is dispensed,” Gitonga, who procures his machines from Italy, said. Flexibility is the key to survival, indeed. This quote… Read More »

The Brass Ring Syndrome: When prosperity is close enough to make a jump for it!

By | August 6, 2013

We’ve been talking about that borderline where one goes from “destitute” or “BoP” towards becoming “emerging global middle class” or the AfDB’s “Sub Saharan middle class” since the common band that overlaps both categories is the ever popular $2-$4 a day and it is proportionally the largest segment of the population in most newly emerging… Read More »

Brave New World: Revisiting Theodore Levitt’s globalization of markets

By | November 17, 2012

Convergence of global markets and equalizing of purchasing power will finally offer the “global consumer” Theodore Levitt was seeking. ~ @nitibhan I found myself summing up a search with these words at the end of a series of articles I found while digging around online. Now I want to explore this potentially emerging future a… Read More »

The Africans are not beneficiaries anymore

By | October 9, 2012

Innovating without knowing your customer is like being lost in the dark with your eyes closed: you’ll never know if you hit the light switch ~ @bdoorn My colleague on my current project in The Netherlands, Bart Doorneweert, tweeted that insight after our next to last user interview today (tomorrow is our last). While I’ve… Read More »

Fresh look at India’s consumer market

By | April 30, 2012

This report (PDF) by Yoshihiko Iwadare of Nomura Research Institute is only 15 pages long but manages to overturn conventional business strategy on its head in its framing and approach to new market entry for India’s emerging consumer markets. For more on the Indian consumer market today. This post was written by niti bhan and… Read More »

The customer is the king; the beneficiary will remain a pauper

By | February 25, 2012

  We weren’t beholden to our customers until we starting thinking like a business. We didn’t hold ourselves accountable until we started treating our ‘beneficiaries’ as customers. No investor took us seriously until we dropped the ‘social enterprise’ label. ~ Ben Lyon, Founder, KopoKopo, Nairobi, Kenya When I wrote “Why so much ‘BoP’ marketing fails… Read More »