Tag Archives: emerging middle class

The end of the global middle class: A more frugal world?

The past half decade‘s worth of financial crises and increasing scarcity of resources have led to an increasing equalization in the global water level. Instead of the high tide that would lift all boats, the leveling off of growth is leading to an entirely different equation of purchasing power parity. Tomorrow’s equilibrium seems to imply […]

Posted in Base of the Pyramid, Emerging Markets, Frugality, global, Perspective | Also tagged , , , , , , | Leave a comment

Why the Search for the Middle Class is a Waste of Time and Money

Once we stop focusing only on the search for the mythical middle class, we see the very real changes that have taken place, globally, over the past 25 years. The Pew Report in the previous post focused primarily on the middle income/middle class, overlooking in their haste that even this segment of the world’s population […]

Posted in Analysis, Base of the Pyramid, China, Economy, Emerging Markets, India, Perspective | Also tagged , , , , | Leave a comment

Upward Mobility is Changing Base of the Pyramid Consumer Aspirations

I’d observed earlier that upward mobility wasn’t simply about increasing incomes, but also a change in mindset, world view and values. Aspirational consumer behaviour trickles downward faster, as strivers seek to emulate the status signals sent by those they perceive as “arrived”. The emerging middle class numbers may indeed be uncertain, as statisticians debate over […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, global, Marketing, Mobile platform, Perspective, Technology | Also tagged , , , , , , , , , | 1 Response

What is The Prepaid Economy anyway?

Young Kenyan digital currency blogger Michael Kimani has been asking questions on the future of the “Prepaid” economy, given the rapidly evolving financial landscape of his home country. While Twitter might be good enough for a rapid give and take, it’s constrained as a platform for any meaningful dialogue requiring more than 140 characters at […]

Posted in Africa, Airtime, Alternative currency, Banking, Base of the Pyramid, Business Models, Cashless transactions, Ecosystem, Emerging Markets, Informal & Flexible, Mobile platform, Prepaid Economy & Informal Sector, Research, Rural Economy, User research | Also tagged , , , , | Leave a comment

Analysing shifts in consumer household purchasing patterns – Milk ATMs in Kenya

“We are selling one litre at Sh65, but a consumer can get as little as 77ml at a cost of Sh5. All one needs to do is key in the amount they require, and the product is dispensed,” Gitonga, who procures his machines from Italy, said. Flexibility is the key to survival, indeed. This quote […]

Posted in Africa, Business Models, Consumer Behaviour, Economy, Expenses, Flexibility, Income, Informal & Flexible, Kenya, Research, urban, User research | Also tagged , , | Leave a comment

The Brass Ring Syndrome: When prosperity is close enough to make a jump for it!

We’ve been talking about that borderline where one goes from “destitute” or “BoP” towards becoming “emerging global middle class” or the AfDB’s “Sub Saharan middle class” since the common band that overlaps both categories is the ever popular $2-$4 a day and it is proportionally the largest segment of the population in most newly emerging […]

Posted in Africa, African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Innovation Planning, Kenya, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, User research | Also tagged , | 1 Response

Brave New World: Revisiting Theodore Levitt’s globalization of markets

Convergence of global markets and equalizing of purchasing power will finally offer the “global consumer” Theodore Levitt was seeking. ~ @nitibhan I found myself summing up a search with these words at the end of a series of articles I found while digging around online. Now I want to explore this potentially emerging future a […]

Posted in Analysis, Base of the Pyramid, Consumer Behaviour, Economy, Emerging Markets, global, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Perspective, Strategy | Also tagged , , | Leave a comment

The Africans are not beneficiaries anymore

Innovating without knowing your customer is like being lost in the dark with your eyes closed: you’ll never know if you hit the light switch ~ @bdoorn My colleague on my current project in The Netherlands, Bart Doorneweert, tweeted that insight after our next to last user interview today (tomorrow is our last). While I’ve […]

Posted in Africa, African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, UCSD, User research | Also tagged , | Leave a comment

Fresh look at India’s consumer market

This report (PDF) by Yoshihiko Iwadare of Nomura Research Institute is only 15 pages long but manages to overturn conventional business strategy on its head in its framing and approach to new market entry for India’s emerging consumer markets. For more on the Indian consumer market today. This post was written by niti bhan and […]

Posted in Analysis, Base of the Pyramid, Business Models, Emerging Markets, Frameworks, India, Innovation Planning, Marketing, Perspective, Strategy | Also tagged , , , , , | Leave a comment

The customer is the king; the beneficiary will remain a pauper

We weren’t beholden to our customers until we starting thinking like a business. We didn’t hold ourselves accountable until we started treating our ‘beneficiaries’ as customers. No investor took us seriously until we dropped the ‘social enterprise’ label. ~ Ben Lyon, Founder, KopoKopo, Nairobi, Kenya When I wrote “Why so much ‘BoP’ marketing fails in […]

Posted in Africa, Assumption filter, Base of the Pyramid, Business Models, Consumer Behaviour, Innovation Planning, Perspective, Sub Saharan Africa, Value | Also tagged , , , , | 2 Responses