Insights from the South African low income market (BoP) opportunity
I came across this article from South Africa titled “Why companies should care about the low-income market” which has some excellent insights about this demographic and opportunity space. Also called the ‘BoP or Bottom of the Pyramid’, it is the mass majority segment in the emerging middle class in Sub Sahara today (per recent reports.) […]
Should you launch in emerging markets first? Some examples of an Africa first strategy
That is the question posed by Prof. Vijay Govindarajan in Harvard Business Review. A short piece, co-authored with an undergraduate student, its basic premise is that for medical devices and other impedimenta of the health care industry such as diagnostic tests, there are benefits to launching in emerging markets first before entering the advanced first […]
Navigating the African market opportunity
We have not been able to ignore the constant stream of media articles this year on the ‘rise of the African lions’ echoing the tigers and dragons of Asia just a few short years ago. The first reports mentioned GDP growth rates and economic potential followed rapidly by statistics on consumption, market opportunities and now, […]
Semacraft Announces Africa Innovation Tour June 2011
As Africa gets connected to the world wide web, there is an increasing hunger for relevant content and services in local languages. This has led to the rise of developer communities congregating in openly shared community spaces where new applications, software and technology can be nurtured and incubated. The mobile phone is the platform of […]
Design ecosystem for new and emerging market opportunities
I recently had cause to discuss the design ecosystem as a holistic approach to entering a new market or addressing the needs of a customer demographic that was unfamiliar or very different. I’d touched upon this earlier this year in a post I wrote summarizing my learnings from the field when considering the markets at […]
