Tag Archives: emerging markets

The Mobile as a Post Industrial Platform for Social and Economic Development: Top 3 Trends in Africa

By | September 11, 2018

Just over a decade ago, in San Jose, California, I was invited to speak as the Closing Plenary for the CHI 2007 25th Anniversary Conference. The theme was “Reach Beyond”, as this was the 25th Anniversary conference of the Computer Human Interaction society, and as the closing plenary, I was tasked with articulating the vision… Read More »

Goal Directed Research for Innovation Planning in Emerging Markets

By | March 14, 2018

What differentiates the research conducted to inform the design of an innovative product or service, in an untapped market? Michael Kimani asked me this question during a recent Skype conversation and I promised to write out the answer. Goal directed research for innovation planning seeks to discover opportunities for new products and services for a… Read More »

Introducing The Global Prepaid Economy

By | August 10, 2015

This week, that venerable newspaper The Financial Times, published an original piece of writing on the World Economic Forum’s Agenda blog. Its not a reprint from their own publication. It proposes the end of “Emerging Markets” (EM) as we know them: Now, commentators say, it is the world’s mental map that is in dire need… Read More »

Being middle class in India

By | February 23, 2015

Are differences within the middle class, in income, education, and cultural and social capital, so wide as to render moot any ideological or behavioural coherence to this group? Over the next two months, The Hindu will release the findings of a new survey on the aspirations and anxieties of ordinary Indians. Here’s a snippet accompanying… Read More »

A tale of two Africas

By | July 14, 2013

It was the best of times, it was the worst of times. By the middle of the year 2013, the continent of Africa finally put her foot down and said to the world that enough is enough, “We’re taking over the reins of our future and giving voice to our own story.” Ghana and Kenya… Read More »

Reach Beyond: the CHI 25th Anniversary Conference in San Jose, May 2007

By | May 1, 2013

Today I realize that I had been struck dumb by the myriads of visions dancing in front of my eyes when I went up on stage to share the Closing Plenary at the CHI2007 conference back in San Jose, CA in the first week of May 2007. May 3rd, 2007 in San Jose CA Photo… Read More »

Case study of design strategy failure: Whirlpool World Washer for emerging markets

By | September 13, 2012

This is a comprehensive study of the introduction of an automatic washing machine, the World Washer, into the Indian market, by Whirlpool Corporation in 1990. Conceived as an important part of Whirlpool’s global strategy in the late nineteen eighties, it was designed for the emerging markets of Mexico, Brazil and India. It failed dramatically and… Read More »

Reflecting on the mobile internet in Kenya

By | October 23, 2011

After the past three weeks of focusing on cyber cafes and internet access in urban and rural Kenya, we’ve been questioning the value of the “mobile internet” statistics provided by operators to the CCK. Muchiri pointed out that since most of our feedback seemed to revolve more around SIM operated routers installed by cybers, or… Read More »

Opportunity spaces vs ideas – business development for the BoP markets

By | September 30, 2011

Ideas or concepts are not the same as opportunity spaces or gaps in a particular market. Exploratory user research can identify opportunities for innovation, that is, either unmet needs or gaps in the existing ecosystem which could be filled by a product or service with the intent to create and provide value. On the other… Read More »