How I Use My Phone – Extracting consumer insights from purchasing patterns
The Mobile Experience Center of the Co-Creation Hub in Lagos, Nigeria conducted a survey series – How I Use My Phone – where they looked at phone use among university students, white collar professionals, blue collar workers and market traders*. I’ve screen-capped the section on airtime purchase patterns from each infographic to analyze a little […]
Part 3: Synthesis and Insights from original research on rural economic behaviour
One can conclude from synthesizing the data collected across the geographies and the range of “BoP” income levels that rural households demonstrated similar patterns of behaviour in their management of household expenses on irregular income streams. These are: the rapid conversion of cash into tangible assets such as goods or livestock, the subsequent storage of […]
The underlying principle of flexibility
The Economist writes about the proliferation of mobile money across the African continent, high lighting some aspects of its rapid adoption by the local population – 96% of whom are on prepaid or pay as you go mobile subscriptions. A new survey of global financial habits by the Gates Foundation, the World Bank and Gallup […]
Convenience as a service
Convenience can mean different things to the household consumer, depending on their location. In urban Chicago, its stocking up the freezer and pantry with a trip to a megastore like Costco while in Singapore it might be the ubiquitous neighbourhood hawker stand where rice, meat, two veg can be had for as little as $2.50 […]
Patterns of behaviour: trade offs made in time and money
This insight emerged from a conversation we had yesterday with Jane Mbithe, who manages EasySurf cyber at the Yaya Centre. Reflecting on patterns of behaviour among her high net worth customers who often already possessed the latest laptops and broadband modems, she said it boiled down to the elements of time and money with respect […]
