Tag Archives: buyer behaviour

How I Use My Phone – Extracting consumer insights from purchasing patterns

The Mobile Experience Center of the Co-Creation Hub in Lagos, Nigeria conducted a survey series – How I Use My Phone – where they looked at phone use among university students, white collar professionals, blue collar workers and market traders*.  I’ve screen-capped the section on airtime purchase patterns from each infographic to analyze a little […]

Posted in African Consumer Market, Airtime, Analysis, Assumption filter, Consumer Behaviour, Emerging Markets, Income, Innovation Planning, Mama Biashara, Marketing, Mobile platform, Nigeria, Perspective, Prepaid Economy & Informal Sector, urban | Also tagged , , , , , , , | Leave a comment

Part 3: Synthesis and Insights from original research on rural economic behaviour

One can conclude from synthesizing the data collected across the geographies and the range of “BoP” income levels that rural households demonstrated similar patterns of behaviour in their management of household expenses on irregular income streams. These are: the rapid conversion of cash into tangible assets such as goods or livestock, the  subsequent storage of […]

Posted in Africa, Assumption filter, Base of the Pyramid, Business Models, Livestock, Projects and Reports, Research, Rural Economy, User research | Also tagged , , , , , , , , , | Leave a comment

The underlying principle of flexibility

The Economist writes about the proliferation of mobile money across the African continent, high lighting some aspects of its rapid adoption by the local population – 96% of whom are on prepaid or pay as you go mobile subscriptions.  A new survey of global financial habits by the Gates Foundation, the World Bank and Gallup […]

Posted in Africa, Assumption filter, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Expenses, Income, Informal & Flexible, Research, Strategy, User research, Value | Also tagged , , , , , , | Leave a comment

Convenience as a service

Convenience can mean different things to the household consumer, depending on their location. In urban Chicago, its stocking up the freezer and pantry with a trip to a megastore like Costco while in Singapore it might be the ubiquitous neighbourhood hawker stand where rice, meat, two veg can be had for as little as $2.50 […]

Posted in Analysis, Base of the Pyramid, Emerging Markets, Frugality, Kenya, Prepaid Economy & Informal Sector, Projects and Reports, rural, User research | Also tagged , , , , , , , , , , , | Leave a comment

Patterns of behaviour: trade offs made in time and money

This insight emerged from a conversation we had yesterday with Jane Mbithe, who manages EasySurf cyber  at the Yaya Centre. Reflecting on patterns of behaviour among her high net worth customers who often already possessed the latest laptops and broadband modems, she said it boiled down to the elements of time and money with respect […]

Posted in Analysis, Business, Cyber cafe series, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, Technology, urban, User research | Also tagged , , , | Leave a comment