Tag Archives: 5Ds of bop marketing

The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy

Original version published January 2009 in Core77 – as you will note, it requires an overhaul of the details to make it more robust against the passage of time Progress in the social mobile field will come only when we think more about best practices in the thinking and design of mobile projects and applications, […]

Posted in Base of the Pyramid, Frameworks, Marketing, Perspective | Also tagged , | 1 Response

Time to update the 5D’s framework for inclusive business design after 12 years

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held […]

Posted in African Consumer Market, Base of the Pyramid, Consumer Behaviour, Design, Emerging Markets, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Retail in Africa, Strategy, Sub Saharan Africa, User research | Also tagged | Leave a comment

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