Purchasing consumer durables : the story of one man’s mobile
This multilingual phone belongs to a young man working with an environmental NGO. It is his 5th phone in 5 years but two were simply week long flings. He was the first person in his village of 3000 people to buy a mobile phone 5 years ago – the Nokia 1100 for a grand sum […]
About Emerging Futures Lab and Team
Emerging Futures Lab Founded in November 2007, the Emerging Futures Lab (EFL) is a small multidisciplinary team that aims to increase the understanding the people at the base of the pyramid across the developing world in order to improve the success rate of new ventures, products and services intended to serve this market in a […]
Project 1: Payment strategies for irregular incomes at the BoP
What insights can we derive from observing and understanding how those at the BoP currently manage their household budgets to inspire new transaction models or pricing strategies for businesses wishing to serve the poor more effectively, yet profitably? The focus of our exploratory and user research in the field will be to understand the challenge […]
The iBoP Asia Project Small Grants program
The Ateneo School of Government, with the International Development Research Centre, is implementing a project entitled Science and Technology Innovations for the Base of the Pyramid in Southeast Asia. By building partnerships with and among research councils, government agencies, business institutions, and other relevant organizations in the region, the Project aims to create and promote […]
