Category Archives: Marketing

The role of the grey market in Africa’s mobile telephony boom years

The grey market refers to goods which have been manufactured by or with the consent of the brand owner, but are sold outside of the brand owner’s approved distribution channels – which can be perfectly legal. (1) In Africa’s teeming business districts and electronics mega markets, the concept of grey market products underwent an evolution […]

Also posted in Africa, African Consumer Market, Afrique francophone, Biashara Economics, Business Models, Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Marchés africains, Mobile platform, perfect storm, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Sub Saharan Africa, Technology | Tagged , , , , , | Leave a comment

Emergence of a decentralized digital economy? Snippets from Nigeria and Kenya

Continuing the conversation from the recent posts on app enabled demand redistribution as well as digital platforms being used by informal sector economic actors to boost their own productivity and efficiency, I thought to share snippets from these two recent articles I just came across, as cases in point. From Nigeria, West Africa: How WhatsApp […]

Also posted in African Consumer Market, Business, Business Models, Emerging Futures, Kenya, Mobile platform, Nigeria, Perspective, Platforms, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems, Technology | Tagged , , , , , , , | Leave a comment

Why the Potential of the African Consumer Market Cannot be Considered in Isolation from the Informal Economy

Top flight management consulting firms like McKinsey, BCG, Deloitte, PwC et al have been taking a good long look at the emergent African Consumer Market for a number of years now. McKinsey, in fact, has just released a book on the theme, authored by their leading Africa experts. All of them acknowledge the existence of […]

Also posted in Africa, African Consumer Market, Analysis, Assumption filter, Biashara Economics, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Distribution, Ecosystem, Emerging Markets, Innovation Planning, Marchés africains, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Report Review, Retail in Africa, Strategy, Sub Saharan Africa | Tagged , , , , , | Leave a comment

Africa’s Delivery On Demand Apps are Transforming the Informal Economy

When women in rural Rwanda can buy sanitary napkins and contraceptives, on demand, simply by pushing a few buttons on their phones, you know the digital informal economy is here to stay. And, its not just imported apps and social enterprises pushing this digital commercial activity. The “uberization” of the African informal economy is well […]

Also posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Distribution, Ecosystem, Emerging Futures, Flexibility, Frameworks, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, Technology, Value | Tagged , , , , , | Leave a comment

From the Caterpillar to the Butterfly: Africa’s Mobile Boom Years Are Over, Here’s What Next

For the past 15 years, Africa watchers have been waiting for her mobile phone industry to reach a critical landmark – almost full saturation of the market. This milestone may be close at hand, as recent news and data show. In June 2018, Kenyan mobile subscriptions reached 98% penetration, a 13% jump over the previous […]

Also posted in Africa, African Consumer Market, Afrique francophone, Airtime, Emerging Markets, Ghana, global, Informal & Flexible, Kenya, Marchés africains, Mobile platform, Nigeria, Perspective, Platforms, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems, Technology, UEMOA | Tagged , , , , , , , | Leave a comment

Chinese investments in African tech will transform the fintech landscape

A recent article brought to my attention this report on the pattern of funding experienced by fintech startups in East Africa and India with rather damning results. 90 percent of the capital invested by “Silicon Valley-style” investors went to startups, technically in East Africa, with one or more North American or European founders. These results […]

Also posted in Africa, African Consumer Market, Airtime, Alternative currency, Analysis, Assumption filter, Banking, Business, Business Models, Cashless transactions, China, Commerce en ligne (e-commerce), Compétitivité, Economy, Ecosystem, Emerging Markets, Flexibility, Loans, Marchés africains, Mobile platform, Perspective, Platforms, Risk, Strategy, Sub Saharan Africa, Systems, Technology, Value | Tagged , , , , , , , , , | Leave a comment

Will the global trade war lead to more sustainable (and local) consumer products?

In a study titled “Competing In the Age of Multi-Localism”, ATKearney said mounting trade tariffs and other pressures have upended the global strategy – think mass-market production and achieving economies of scale – that has been a business hallmark since the early 1990s. “It’s no longer a viable strategy for many companies,” the study said. […]

Also posted in Business Models, China, Consumer Behaviour, Design, Distribution, Ecosystem, Emerging Markets, global, India, Innovation Planning, Perspective, Platforms, Produits de grande consommation (FMCG), Strategy | Tagged | Leave a comment

Competitive Advantage & Customer Relationships: Lessons from Market Mummies of Ghana

How would you differentiate yourself in this informal retail market? Ghanaian market research guru Gerry van Dyke took a closer look at the market ‘mummies’ – Mama Biashara, as we call her – and their consumer marketing techniques in the “non-label environment”. His findings form an excellent foundation for understanding marketing and customer relationships in […]

Also posted in African Consumer Market, Biashara Economics, Business, Consumer Behaviour, Culture, Ghana, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Perspective, Prepaid Economy & Informal Sector, urban, User research | Tagged , , , , , , , , | Leave a comment

Designed in China, Made in Africa.

In Ethiopia, Transsion Holdings, a Chinese company, is manufacturing handsets costing as little as $10 in an industrial park outside Addis Ababa. Mobile phone models from Tecno, Infinix, and Itel brands, which all belong to Transsion, to be Made in Africa. Almost 13 years ago, in December of 2005, I wrote my first column for […]

Also posted in Africa, African Consumer Market, Biashara Economics, China, Design, Distribution, Emerging Futures, Mobile platform, Perspective, Technology | Tagged , , , , , | Leave a comment