Category Archives: Marketing

The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy

Original version published January 2009 in Core77 – as you will note, it requires an overhaul of the details to make it more robust against the passage of time Progress in the social mobile field will come only when we think more about best practices in the thinking and design of mobile projects and applications, […]

Also posted in Base of the Pyramid, Frameworks, Perspective | Tagged , , | 1 Response

Time to update the 5D’s framework for inclusive business design after 12 years

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held […]

Also posted in African Consumer Market, Base of the Pyramid, Consumer Behaviour, Design, Emerging Markets, Frameworks, Informal & Flexible, Innovation Planning, Perspective, Retail in Africa, Strategy, Sub Saharan Africa, User research | Tagged , | Leave a comment

Sensemaking in extreme conditions for enhancing resilience: Literature Review

Here, I want to explore themes of resilience and sensemaking together in extreme conditions. For now, I have considered the systemic shock of the global pandemic as an increase in volatility, complexity, and uncertainty of operating conditions, from the perspective of the informal urban food system in Nairobi, Kenya. Therefore I have deliberately excluded literature […]

Also posted in Africa, Analysis, Biashara Economics, Business, Flexibility, Indigenous & Traditional, Informal & Flexible, Kenya, Literature review, Perspective, Research, Retail in Africa, Risk, Sub Saharan Africa, Systems, urban, Work in Progress | Tagged , , , , , , , | Leave a comment

Situating one’s rant within business model typology for rural and low income markets

After yesterday’s post on stripping out social considerations to allow for a pragmatic economic assessment of viability prior to investing in infrastructure for service delivery to rural customers, I looked up literature on the general theme. Site selection as a keyword brought a slew of articles focusing on GIS technology, primarily from the lens of […]

Also posted in Biashara Economics, Business Models, Consumer Behaviour, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Literature review, Perspective, Retail in Africa, Rural Economy, Strategy, Sub Saharan Africa, Work in Progress | Tagged , , , , , , , , , | Leave a comment

Is a business inclusive if its doing business in rural Africa? Why modeling economic capacity matters

Whether a business thinks of itself as inclusive or not, it must consider the sustainability of revenue streams and their expected duration, prior to committing themselves to infrastructural investments in rural locations of the global South. Those that position themselves as inclusive businesses – regardless of size, must consider the value being created for their […]

Also posted in Africa, African Consumer Market, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Distribution, East African Community, Economy, Ecosystem, Emerging Markets, Income, Informal & Flexible, Literature review, Perspective, Prepaid Economy & Informal Sector, rural, Rural Economy, Strategy, Sub Saharan Africa, Systems, Technology, User research, Work in Progress | Tagged , , , , , , , , | Leave a comment

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in […]

Also posted in Africa, African Consumer Market, Analysis, Base of the Pyramid, Biashara Economics, Consumer Behaviour, East African Community, Economy, Ecosystem, Frugality, Kenya, Mama Biashara, Marchés africains, Perspective, Retail in Africa, Risk, Scarcity, Strategy, Sub Saharan Africa, urban, User research | Tagged , , , , , , , , , , , | 1 Response

Closing the Circle: Can integration of the flows in the post consumption ecosystem of Global North & South aid resilient recovery for all?

It was in July 2009 that I first attempted to visualize the significantly large subsector of informal recycling that fed the informal industrial ecosystem with re-processed ‘raw’ materials for their manufacturing output. The first draft was based on what I’d seen and documented in The Philippines, and in India, during the fieldwork for the ‘prepaid […]

Also posted in Africa, African Consumer Market, Base of the Pyramid, Biashara Economics, China, Consumer Behaviour, East African Community, Economy, Ecosystem, Frugality, Ghana, global, India, Informal & Flexible, jua kali, Kenya, Perspective, Prepaid Economy & Informal Sector, Research, Retail in Africa, Senegal, Strategy, Sub Saharan Africa, Systems, Tanzania, Technology, Uganda, User research | Tagged , , , , | Leave a comment

Half a year, 2020 : The Remote Resilience and Recovery Project

I have umpteen drafts saved, of posts I began writing since the last published one on 29th February this year, and never finished. 2020 has outdone itself in its impact on all of human society, across our entire planet. I have been active on Twitter, where my literature reviews, in service of the pivot I […]

Also posted in Africa, Base of the Pyramid, Biashara Economics, Design, Ecosystem, Flexibility, Frameworks, Informal & Flexible, Innovation Planning, Mama Biashara, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, rural, Strategy, Sub Saharan Africa, Systems, urban, User research, Value | Tagged , , , , , , , , , | Leave a comment

Coronavirus side-effect: Transformation of China’s business models, logistics, and service delivery

Just the way the SARs epidemic kicked off China’s e-commerce revolution back in 2003, the ongoing COVID-19 containment strategies maybe triggering an even larger transformation of the Chinese economic ecosystem. I went looking today for the earliest signals of what might be underway. Rural China is facing the biggest challenge right now as the spring […]

Also posted in Analysis, Business Models, China, Commerce en ligne (e-commerce), Consumer Behaviour, Culture, Distribution, Economy, Ecosystem, Emerging Futures, Informal & Flexible, Innovation Planning, Migrant worker, Mobile platform, perfect storm, Perspective, Platforms, Research, Rural Economy, Scarcity, Technology, urban | Tagged , , , , , , , , , , , , , , , , | Leave a comment

From Flat to Fragmented: Observing the Impact of Sudden Jump in Complexity on Startup’s Development Journey

With increasing diversity of factors that impact the product development journey comes increasing complexity in managing the product development process. For startups in particular, there is little difference between the startup’s development journey and the product development journey. Consider the phases of the startup development journey as illustrated by StartupCommons below: Validation and Growth phases […]

Also posted in Articles on Design and Innovation, Design, Ecosystem, Education, Emerging Markets, Frameworks, global, Innovation Planning, Kenya, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Research, Strategy, Sub Saharan Africa, Systems, Technology | Tagged | Leave a comment

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