Sampling uncertainty
This drawing was made by Jeroen Meijer of JAM visual design, Amsterdam, earlier this week during the workshop we held on Monday, November 26th, 2012. Its a visualization of the chart I use to show how participants were sampled for the prepaid economy project. The axes represent the individual’s ability to accurately predict either timing […]
Brave New World: Revisiting Theodore Levitt’s globalization of markets
Convergence of global markets and equalizing of purchasing power will finally offer the “global consumer” Theodore Levitt was seeking. ~ @nitibhan I found myself summing up a search with these words at the end of a series of articles I found while digging around online. Now I want to explore this potentially emerging future a […]
Target market strategy for upwardly mobile BoP segments
* BoP – referring Prahalad’s Bottom of the social and economic pyramid, MoP – middle This visualization of the emerging consumer market opportunity in India is by the insightful analysts at Nomura Research Institute, Japan. When taking this in conjunction with the information collated in my previous post on the imminent boom in upward mobility […]
Case study of design strategy failure: Whirlpool World Washer for emerging markets
This is a comprehensive study of the introduction of an automatic washing machine, the World Washer, into the Indian market, by Whirlpool Corporation in 1990. Conceived as an important part of Whirlpool’s global strategy in the late nineteen eighties, it was designed for the emerging markets of Mexico, Brazil and India. It failed dramatically and […]
CK Prahalad on the BoP market creation: user driven innovation process
Here is a PDF of what is probably C.K. Prahalad’s last published article “Bottom of the Pyramid as a Source of Breakthrough Innovations” from the January 2012 issue of the Journal of Product Innovation Management. What catches my attention in this article are the process diagrams he shares: Note that immersion in the BoP environment […]
M-PESA and the service innovation framework (review)
A former student of mine just mailed me this article “Extracting Key Lessons in Service Innovation” (pdf) by S.Wooder and S. Baker, recently published in the Journal of Product Innovation Management, January 2012 edition. Here is the abstract of the article: This paper describes how Sagentia—working with Vodafone, Safaricom, and other organizations—played a significant role […]
Lessons from the Amul brand for grassroots enterprises
We also mourn the passing of Dr Verghese Kurien this weekend. The man behind India’s Operation Flood – a grassroots social enterprise based on dairy farmer’s cooperatives that grew into India’s biggest FMCG brand – Amul – while becoming the replicable model for converting India from a net milk importer to the world’s largest producer. […]
Rural India: On the tipping point of a boom or tremors of historic change?
It seems 2012 will be the year of Rural India’s ascendancy over the ubiquitous metros and urban elite in the minds of market makers and strategists alike. I was in New Delhi this last week of August and on my return I thought I’d write an update on my impressions of urban India today, starting […]
Mobile services for ICICI Bank
New Delhi Aug 30th 2011 This post was written by niti bhan and rss originates from www.nitibhan.com
What price brand? No pretence about “fakes”
One of the most fascinating things that emerged from my immersion in the informal trade of China made consumer electronics in Kenya last month was the role played by “fakes”. We assume that cheaper copies of well known brands attempt to fool the customers. Packaging and brand names echo the look and feel of the […]
