Photosets from Kenya feasibility trip

Small clusters of photographs from our recent travels in rural Kenya are up on the The Prepaid Economy: African edition tumblog. Here’s a quick look at: rural Market Days – from Migwani in the east and Kagio in centre;  a collation of formal and informal mass communication styles from wall paintings to billboards; David the […]

Impact of mainstreaming and commodification of cyber cafe services

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in […]

Estimating price in unexplored and untapped markets

In addition to estimating the size and value of the Kenyan cyber cafe industry for our client, Village Telco of Cape Town, South Africa, we were tasked with finding out what would people pay for their product, the Mesh Potato. This challenge was the equivalent of walking up to someone and asking: How much would […]

Exploring the market forces acting on the cyber cafe industry in Kenya

This post continues on the challenges of estimating size and value of an untapped market in the developing world – in our current case, it is the cyber cafe industry in Kenya.  A critical aspect of this exercise will include assessing the impact of a variety of market forces acting on the industry in the […]

The challenge of assessing the size of an emerging market opportunity

Kagio fresh produce market, Kenya, April 2013 Untapped opportunities in the developing world bring with them their own challenges for businesses seeking to invest in them.  An interesting one is that of assessing the market size and value, particularly for the lower income demographic that operates primarily in the informal economy (often called the BoP […]

David is a maker; he sees his creations in his dreams

David with his combine harvester, Karantina, Kenya 15 April 2013 David is a maker. An artisan and craftsman who makes furniture as a carpenter in his day job, he’s nonetheless driven by visions of what he sees in his dreams to build these toys made out of scraps of wood, metal and plastic. That green […]