Breaking bulk and profiting at the margins
Michael sent me this information from Nairobi last week. He’d spotted informal retail within the context of a mini-supermarket – known as traditional trade in the jargon of consumer product distribution and retail. He adds, “So 500 ml of Rina cooking oil retails for 120KES, 1 litre for 195 KES. What the owner of this […]
Why the Search for the Middle Class is a Waste of Time and Money
Once we stop focusing only on the search for the mythical middle class, we see the very real changes that have taken place, globally, over the past 25 years. The Pew Report in the previous post focused primarily on the middle income/middle class, overlooking in their haste that even this segment of the world’s population […]
Floating Upwards: The Bottom of the Pyramid Segment is No More
Pew Research Center’s latest results on global income distribution show some rather large shifts among the lowest income segments. The Bottom of the Pyramid or Base of the Pyramid (BoP) segment, defined as those who live on less than $2.50/day has just lost a significant percentage of the population. While one can quibble that $2.50 […]
Ten years after a second chance at life – 7/7 London
When just the difference of a few minutes, or a minuscule shift in time or space, may place you literally in the path * of danger, you realise the value inherent in the every single moment you do have on this earth. We have just this one life to live. What is truly important? What […]
The values gap in banking the unbanked
Back in 2008, after my first deep dive into the African consumer market, on behalf of Samsung, I’d identified something I called the “values gap” as an intangible barrier between the first world’s consumer brands, and the mindset and worldview of the majority market, then referred to (erroneously) as the “Bottom of the Pyramid.” The […]
My African Twitter: Social Media and Its Role in the Emergence of African Economies
Social Media Day 2015 is as good a day as any to finally get around to completing this post I’ve been meaning to write for almost half a year now. It is based on my personal experience and observations, supported by a few relevant links. African Twitter is unlike any social media I’ve experienced. In […]
How I Use My Phone – Extracting consumer insights from purchasing patterns
The Mobile Experience Center of the Co-Creation Hub in Lagos, Nigeria conducted a survey series – How I Use My Phone – where they looked at phone use among university students, white collar professionals, blue collar workers and market traders*. I’ve screen-capped the section on airtime purchase patterns from each infographic to analyze a little […]
New Delhi Notes 2015
I was in New Delhi for just over a week at the beginning of June, visiting after a period of 3 years, and so many things caught my attention that I thought I’d do a round up of my observations, just like I did 10 years ago. Systems implemented and working. The impact may not […]
The ILO’s ‘historic’ informal to formal guidelines and framework: What does it actually mean?
The big news this weekend is the International Labour Organization’s (ILO) first ever Recommendations and Guidelines on the informal economy. My first take away from all the documentation is that the informal sector is no more the enemy of good and, now, can finally be addressed with the consideration it needs and deserves. Here’s a […]
People, Pesa & Place: A Multidisciplinary lens for innovation in social & economic development
This original Venn diagram visualizing the sweet spot of innovation success is a familiar one, with as many variations as there are practitioners. One of the most common is the one below, where business, people (or, as often, design) and technology replace the human centered qualities of viable, desirable and feasible. I’ve used them both […]
