To see the forest for the trees

Last night, Samim said something on skype that has completely changed my perspective and focal length. He pointed out that ‘the system’ is vast and beyond our comprehension. That it is nature who runs the planet. Life on earth is a complex and complicated interdependent dance of balance and harmony. And, we, humans, are simply […]

Reflections on adopting new thinking tools and approaches

About a month ago, I committed to a disruptive change in my approach and process for development of an outcome. It has been difficult to change one’s habitual ways of thinking and doing. I had to write down the new rules of engagement in order to keep referring to them as a means to keep […]

Going back to first principles

It seems to me, when I finally do get the space and bandwith to step aside from academic reading and writing, to reflect upon the magic of the Kalevala, as I began to do, only a few short months ago, that the real message in Kaleva’s songs, is the power inherent in going back to […]

What is social design?

Social design is an emerging stream of design that is still finding its space and boundaries (Chen et al., 2016; Koskinen, 2016; Markussen, 2017). Markussen (2017) argues against Manzini’s (2015) depiction of the ‘social’ in social design implying that it only applies to situations where people are poor or marginalized or recovering from a natural […]

The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy

Original version published January 2009 in Core77 – as you will note, it requires an overhaul of the details to make it more robust against the passage of time Progress in the social mobile field will come only when we think more about best practices in the thinking and design of mobile projects and applications, […]

Time to update the 5D’s framework for inclusive business design after 12 years

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held […]