The imagery of contemporary tech startups from the African continent

1mmNo matter what Google’s search results may show, this is NOT the image of mobile innovation, technology startups, and the African continent’s ICT infrastructure. This is a photograph staged by Oxfam to show a Maasai moran – a young man from one of the pastoralist communities living in the arid lands of Eastern Africa.


This billboard is from Nairobi, the regional heart of fintech and app driven business models, emerging from the numerous co-working spaces now dotting the grid connected city. There is fibre underneath.

When you choose this photograph to illustrate your blogpost, article, or report on contemporary African tech and startup scene, what is the assumption you are making about the young people flocking online? What is the message you are choosing to send them about your opinion of them? Are you able to discern any difference between these two photographs?

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