The true value of social network lies not in its actor’s activities but in their relationships to each other. When social networks attempt to monetize their users, they tend to identify them as discrete individuals rather than interconnected actors all acting in a wave at a concert. The ripple effect seen in biashara informed us of the presence of an underlying web of value exchange seen as form of social digital currency.
Social digital currency can be said to consist of the following component parts that symbiotically work holistically as an integrated whole.
- Social capital – Trust.
- Virtual capital – see research on the metafilter community
- Live capital – livestock, chickens, fish, rabbits et al
- Skills and information capital – experience of paperwork for instance
- Cash or easily liquid capital
Thus, in the informal sector we saw instances of extremely cooperative economic behaviour bordering on barter characteristics, with cash as one of the many instruments used.
How can we bank on this richly layered wealth in rural human capital?