The bottomline

Yesterday’s deep dive into emerging markets  led to the realization that the drivers behind current day imperatives to measure and value the emerging global middle class were primarily economic. Who will replace the faltering American consumer?

The assumption that none of these articles and research papers seem to question is that of consumption as the primary driver for future financial stability. Note, I do not say economic growth or profits of multinationals, for its a given that if people buy stuff blindly somebody somewhere will make a profit.

Can we unquestioningly continue to accept mass market consumption as the primary means of a sustainable future for our planet?

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