Village shops: Malawi and The Phillippines

John Lumbe has begun sending in reports from Malawi after speaking with various small business owners. While I'll start getting them organized and published soon, here is something that caught my eye, even as I was going through my own photographs from my fieldwork in the Filipino barangay. Just look at both shops.

photo credit: John Lumbe, Ziyaya village, Malawi, March 2009

photo credit: Niti Bhan, Gines Patag, The Phillippines, March 2009

Even the details such as displaying the cold drinks in stock by placing the bottles near the front or hanging the sachets where they will catch the eye seem so similar that it makes one stop and think that one of these shops is on the African continent and the other on islands off the coast of Asia. More on this as we digest the stories.

This entry was posted in Africa, ASEAN, Base of the Pyramid, Business Models, Consumer Behaviour, Culture, Economy, Expenses, Income, Indigenous & Traditional, Informal & Flexible, Philipines, Research, rural, Sub Saharan Africa, User research, Value. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

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