This is a comprehensive study of the introduction of an automatic washing machine, the World Washer, into the Indian market, by Whirlpool Corporation in 1990. Conceived as an important part of Whirlpool’s global strategy in the late nineteen eighties, it was designed for the emerging markets of Mexico, Brazil and India. It failed dramatically and […]
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- Flow
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- Bringing to bear a legacy of perspective on the transformations of contemporary design practice
- To see the forest for the trees
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- New Moon
- One year anniversary of experimenting with design and innovation tools for vegetable vendors in Nairobi’s slums
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- What is social design?
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- Time to update the 5D’s framework for inclusive business design after 12 years
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