Tag Archives: west africa

West Africa’s incipient mobile platform boom will transform the ECOWAS economy

While East Africa has tended to grab the headlines as the mover and shaker in mobile platform innovation, there’s an imminent boom due to emerge in West Africa. The GSMA’s most recent report on the West African mobile ecosystem contains all the signals of this happening within the next 3 or so years. Even in […]

Posted in Africa, African Consumer Market, Afrique francophone, Biashara Economics, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Ecosystem, Emerging Markets, Ghana, Innovation Planning, Marchés africains, Marketing, Migrant worker, Mobile platform, Nigeria, Prepaid Economy & Informal Sector, Report Review, Senegal, Strategy, Sub Saharan Africa, Technologie, Technology, UEMOA | Also tagged , , , , | Leave a comment

How to Spot Signals of Local Purchasing Patterns in the Market

This photograph is taken from a regular news item from a Liberian newspaper announcing the opening of a new petrol station in the town of Ganta. What caught my attention is the size of the LPG cylinders being promoted. On the left is the 6kg and on the right is an even smaller size that […]

Posted in Africa, African Consumer Market, Analysis, Base of the Pyramid, Biashara Economics, Consumer Behaviour, Economy, Frugality, Income, Marchés africains, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, Sub Saharan Africa, urban, User research | Also tagged , , , , , , | Leave a comment

What will it take for African-made clothing to become available for mass market?

When we talk about fabric in West Africa, there is no doubt that wax (also called ankara) is one of the first thing that comes to mind. Vlisco, the Dutch fashion textile brand, has been for long THE fabric par excellence bringing prestige and elegance to those who wear it. As 2016 marks the 170th […]

Posted in African Consumer Market, Afrique francophone, Analysis, Business, Consommateurs, Consumer Behaviour, Design, Ecosystem, Fashionomics, Marchés africains, Marketing, Perspective, Strategy, Sub Saharan Africa | Also tagged , , , , , , , | Leave a comment

Democratization of value in emerging markets

There’s something interesting happening in West Africa. Known for its fashion sense and style, exuberantly patterned textiles dominate men’s and women’s apparel. Until now, the impact of cheaper Chinese imports had been felt by the traditional manufacturers, in Ghana particularly. But this is not where the story ends. Today, the majority of Dutch designs available […]

Posted in African Consumer Market, Design, Fashionomics, Perspective | Also tagged , | Leave a comment