Tag Archives: wealth

Part 1: Why are we publishing our original research on rural economic behaviour in 5 parts online?

A recent article in The Economist on the economic value of owning cattle in rural India made me to realize just how little is understood about the rural economy.  Here’s a snippet: That is because most people find spending easier than saving. Immediate pleasures are easier to grasp than future joys—and so people make spending […]

Posted in Alternative currency, Assumption filter, Banking, Base of the Pyramid, Cashless transactions, Cattle, Consumer Behaviour, Culture, Economy, Expenses, Flexibility, Income, India, Indigenous & Traditional, Livestock, Projects and Reports, Research, rural, Rural Economy, South Asia, Strategy, User research, Value | Also tagged , , , , , | Leave a comment