Why so much “BoP” marketing fails in the developing world
Increasingly I have been getting the sense that there are some fundamental issues with the way BoP focused organizations are developing, creating and implementing their market entry strategies. Here are four of the most obvious errors that I’m seeing: Assuming there’s no competition Most of these firms, particularly those coming in from the outside and […]
Social enterprises and the target audience for their value propositions
It struck me while browsing through some ‘design for social impact’ product websites recently that while their focus might be on the poor, their communication and messaging was geared towards the Western or top of the pyramid audience. I’d rather not link to nor name names, select your favourite cookstove/solar lantern/water purifier social enterprise and […]
