Tag Archives: ux

New Market Analysis: It all boils down to Interpretation

This isn’t a new diagram for anyone familiar with my writing. Its a diagram I’ve been using to explain where my work fits into the innovation development process since I first saw it on Luke Wroblewski’s blog back in 2006. However, I’ve just been struck forcibly by the realization that there’s a very important piece […]

Posted in Design, Emerging Markets, Innovation Planning, Perspective | Also tagged , , , , , , , , , | Comments closed

Design for the next billion 2012: What’s missing?

An upcoming project’s requirements led to the realization that there is a huge gap in design for the next billion (and more). The subsequent domino effect has left a lack in tools, methods, frameworks and thus, disciplines themselves, from the perspective of addressing the challenge of serving the bottom of the pyramid (BoP) population segment. […]

Posted in Analysis, Base of the Pyramid, Ecosystem, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Platforms, Process, Strategy, Systems, UCSD, User research | Also tagged , , , , , , , , , | Leave a comment

The increasing importance of user experience for cyber cafes

This idyllic garden paradise is our favourite hangout and interestingly enough, our cyber cafe, in the literal sense of the words, since it provides free wifi along with your coffee and butter cream cake. Given our recent single minded obsession with internet access and cyber cafes, it was only natural to fall into a conversation […]

Posted in Analysis, Business, Design, Ecosystem, Emerging Markets, Innovation Planning, Kenya, Marketing, Strategy, Technology, urban, User research | Also tagged , , , , , , , , , , , | Leave a comment