Tag Archives: user centered design

Scandinavian Approaches to Participatory Design: Simply a tradition or a coherent philosophy of design?

“Scandinavian participatory design approaches emphasise change and development, not only technological change and systems development, but change and development of people, organisations, and practices, occurring in changing socio-historical contexts.” Gregory, J. (2003). Scandinavian approaches to participatory design. International Journal of Engineering Education, 19(1), 62-74. Long ago, an essay I wrote on “Why is design important?” […]

Posted in Articles on Design and Innovation, Design, Design Methodology, Perspective | Also tagged , , , , | Leave a comment

Human centered design: Surprising insights from rural Kenya

One of the most surprising things that struck me over the past couple days of running around doing recce visits for our upcoming rural research was just how rapidly and how well the concept of the user centered design (UCD) process and thus, the human centered approach to research and development was not only understood […]

Posted in Base of the Pyramid, Design, Emerging Markets, Frugality, Innovation Planning, Kenya, Marketing, Prepaid Economy & Informal Sector, Process, rural, UCSD, User research | Also tagged , , , , , , , | Leave a comment

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