upwardly mobile – Perspective

Target market strategy for upwardly mobile BoP segments

By Niti Bhan | September 16, 2012

* BoP – referring Prahalad’s Bottom of the social and economic pyramid, MoP – middle This visualization of the emerging consumer market opportunity in India is by the insightful analysts at Nomura Research Institute, Japan. When taking this in conjunction with the information collated in my previous post on the imminent boom in upward mobility… Read More »

Emerging evolution of global BoP markets by mindset and income

By Niti Bhan | September 15, 2012

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Japan’s Nomura Research Institute have an interesting take on the evolution of the existing global population currently demarcated as the BoP (Base or Bottom of the Pyramid). While it is not surprising that income levels are expected to increase, given the signals already observed in frontier markets and rapidly growing economies, what was intriguing was… Read More »