Tag Archives: unbranded

Barriers to business with the ‘Bottom of the Pyramid’ : what can we learn from Mama Boi?

By | September 23, 2011

The Monitor Group has made available the complete HBR article “Is the Bottom of the Pyramid Really for you?” (PDF) where the authors frame the debate for multinationals questioning whether to consider entering this challenging though untapped segment of the global marketplace.  They list some of the common barriers faced by executives during their attempts… Read More »