Tag Archives: ukambani

Immersion in rural Kenya

We start the immersion phase of our project tomorrow and leave for our first location in rural Kenya today. Our focus is to better understand household consumer behaviour and our methodology is inspired by the early stage of the human centered design process. Ukambani has been the traditional homeland of the Kamba people for at […]

Posted in Base of the Pyramid, Business, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Process, Projects and Reports, rural, Scarcity, UCSD, User research | Also tagged , , | Leave a comment

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