Tag Archives: UCD

Human centered design: Surprising insights from rural Kenya

One of the most surprising things that struck me over the past couple days of running around doing recce visits for our upcoming rural research was just how rapidly and how well the concept of the user centered design (UCD) process and thus, the human centered approach to research and development was not only understood […]

Posted in Base of the Pyramid, Design, Emerging Markets, Frugality, Innovation Planning, Kenya, Marketing, Prepaid Economy & Informal Sector, Process, rural, UCSD, User research | Also tagged , , , , , , , | Leave a comment

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