Tag Archives: typology

Situating one’s rant within business model typology for rural and low income markets

After yesterday’s post on stripping out social considerations to allow for a pragmatic economic assessment of viability prior to investing in infrastructure for service delivery to rural customers, I looked up literature on the general theme. Site selection as a keyword brought a slew of articles focusing on GIS technology, primarily from the lens of […]

Posted in Biashara Economics, Business Models, Consumer Behaviour, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Literature review, Marketing, Perspective, Retail in Africa, Rural Economy, Strategy, Sub Saharan Africa, Work in Progress | Also tagged , , , , , , , , | Leave a comment

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