Some Highlights from Reviewing the African Consumer Market 2014-2017
Recently I was reminded of the cover story in the Africapitalist magazine published back in 2014 on the theme of the true size of the African Consumer market, that is, the hidden and untapped purchasing power embedded in the continent’s vast informal and unrecorded sector. Today I’ll start by reviewing some of the consumer trends, […]
Exploring the market forces acting on the cyber cafe industry in Kenya
This post continues on the challenges of estimating size and value of an untapped market in the developing world – in our current case, it is the cyber cafe industry in Kenya. A critical aspect of this exercise will include assessing the impact of a variety of market forces acting on the industry in the […]
