Tag Archives: transsion

Designed in China, Made in Africa.

In Ethiopia, Transsion Holdings, a Chinese company, is manufacturing handsets costing as little as $10 in an industrial park outside Addis Ababa. Mobile phone models from Tecno, Infinix, and Itel brands, which all belong to Transsion, to be Made in Africa. Almost 13 years ago, in December of 2005, I wrote my first column for […]

Posted in Africa, African Consumer Market, Biashara Economics, China, Design, Distribution, Emerging Futures, Marketing, Mobile platform, Perspective, Technology | Also tagged , , , , | Leave a comment

The Strategic Entry of China’s Transsion into the Vacuum Left by Nokia in Africa

If you’re outside Africa, you’ve never heard of them before, but a mobile phone brand called Tecno has been painting Kenya blue ever since I started fulltime fieldwork there in late 2011. It was in Mombasa that I first noticed the name and wondered what it was about. Over the years, I saw the line […]

Posted in Africa, African Consumer Market, Afrique francophone, Business, China, Commerce en ligne (e-commerce), Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Marchés africains, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, Sub Saharan Africa, Technology, Value | Also tagged , , , , , , , | Leave a comment