Tag Archives: traditional trade

Why Indian FMCGs eagerly enter African Consumer Markets

This chart from that Neilson retail study on sales of Fast Moving Consumer Goods (FMCG)  shows how Kenya’s retail sector is  significantly more formalized than India’s. Given their decades of experience with their vast, informal markets, is it any wonder that India’s consumer brands find the East African market an attractive proposition?  Their visibility in […]

Posted in African Consumer Market, Business, Ecosystem, Emerging Markets, India, Informal & Flexible, Marketing, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , | Leave a comment