Tag Archives: theodore levitt

Brave New World: Revisiting Theodore Levitt’s globalization of markets

By | November 17, 2012

Convergence of global markets and equalizing of purchasing power will finally offer the “global consumer” Theodore Levitt was seeking. ~ @nitibhan I found myself summing up a search with these words at the end of a series of articles I found while digging around online. Now I want to explore this potentially emerging future a… Read More »