Tag Archives: technology adoption curve

Upward Mobility is Changing Base of the Pyramid Consumer Aspirations

By | May 5, 2015

I’d observed earlier that upward mobility wasn’t simply about increasing incomes, but also a change in mindset, world view and values. Aspirational consumer behaviour trickles downward faster, as strivers seek to emulate the status signals sent by those they perceive as “arrived”. The emerging middle class numbers may indeed be uncertain, as statisticians debate over… Read More »