Tag Archives: taxi

Uber’s app lowers barriers to formalization for unorganized taxi industry in Kenya

This interesting article in the Kenyan news made me think about the role that an app like Uber could play in markets where there’s a high proportion of informal & unregulated business activity. As with much technological advancement, resistance comes with change. Mpesa and the internet were once thought to be passing fads and have […]

Posted in Africa, African Consumer Market, Alternative currency, Business Models, Cashless transactions, Consumer Behaviour, Ecosystem, Flexibility, Innovation Planning, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Sub Saharan Africa, Technology, urban, User research | Also tagged , , , , , | Leave a comment

Emerging Markets Competition – this time its technology

Around twenty years ago, when the Indian and Chinese markets first opened up to global brands, many were surprised to discover domestic incumbents were stronger than they had imagined. Proctor & Gamble’s laundry detergents battled for the Indian housewife’s attention and share of wallet. It wasn’t just their usual competitor Unilever either but indigenous upstarts […]

Posted in African Consumer Market, Analysis, Assumption filter, China, Consumer Behaviour, Emerging Markets, India, Kenya, Marketing, Mobile platform, Perspective, Strategy, Technology | Also tagged , , , , , , | Leave a comment

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